Friendly Cyber Fire: How Much Did NotPetya Cost Russia?

In this episode, we explore the true cost of the NotPetya cyberattack—often labeled the most destructive cyber incident in history. While billions in damages affected companies worldwide, far less attention has been paid to the unintended consequences for Russia itself, the attack’s attributed origin. This episode walks through the economic data, methodology, and strategic implications of cyber “spillover,” revealing how offensive cyber operations can backfire in unexpected ways. Through careful analysis, we examine whether NotPetya meaningfully harmed Russia’s own economy—and what that means for the future of cyber warfare.