“I Want to Live”: Psychological Warfare for the Modern Era

Peter Schrijver is a Ph.D. researcher affiliated with the Netherlands Defence Academy. His academic interests focus on Ukraine’s operations in the information environment.

 

This essay analyzes Ukraine's "I Want to Live" project, a modern psychological operations (PSYOP) campaign that uses smartphones and social media to encourage Russian soldiers to surrender. The project, launched in September 2022, represents a significant evolution in military PSYOPs by leveraging digital technology to directly reach enemy forces with personalized messages, video testimonials from POWs, and practical surrender instructions. While the project has shown significant success - with over 48 million website visits and hundreds of Russian surrenders - the author also explores ethical concerns about the use of POW testimonials and discusses how this campaign reflects broader changes in modern warfare where battles increasingly take place in digital spaces.

 

The essay can be found on the Irregular Warfare Initiative's website.

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